PURELL Trade Show Activation
A custom mocktail bar designed to draw attendees, spark conversations, and turn the PURELL booth into one of the busiest destinations at the trade show.
Every detail from branded drinks and custom cups to a fully wrapped mobile bar was created to capture attention, encourage engagement, and deliver a memorable brand experience.
Project Overview
Client
Purell
Industry
Healthcare & Consumer Products
Location
Orlando. Florida
Event Type
Trade Show Brand Activation
Goal
Increase booth traffic and create an interactive brand experience that encouraged attendees to stop, engage with the PURELL team, and remember the brand.
The Challenge
At a busy trade show filled with competing exhibitors, PURELL wanted a creative way to stand out and encourage attendees to spend time at their booth. The activation needed to attract visitors while maintaining a polished, professional presentation that aligned with the brand.
Our Solution
✓ Fully branded 6-foot mobile bar
✓ Three custom mocktails inspired by the PURELL brand
✓ Custom linen menu featuring branded drink names
✓ Branded cups with custom logo stickers
✓ Professional bartenders providing fast, friendly service
✓ Setup & breakdown
Event highlights
Served approximately 200 guests
One of the busiest booths during the trade show.
Custom-branded mobile bar experience
Branded cups and custom menu design
High guest engagement throughout the event
Seamless service from start to finish
Planning a Retail Activation?
Whether you're launching a product, opening a new location, or hosting a luxury shopping event, we'll create a beverage experience that reflects your brand.